Tag Archives: consumer insight

INFOGRAPHIC: SurveyBuilder Powers Over One Million Insights

 

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Product Update: Earn Instant Bragging Rights With Ranking

by Daniel Ross, SVP of Technology & Product Whether or not we like to admit it, we come from a long line of rankers and raters. From Ms. Universe to the Westminster Dog Show, a good blue ribbon goes along … Continue reading

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Millennials More Forgiving of Armstrong’s Doping

Digging deeper into the implications of Lance Armstrong’s doping scandal, Instant.ly followed up with the 80%  who reported hearing about the Lance Armstrong interview:

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64% Think Armstrong’s Still Hiding Something

With the Lance Armstrong controversy continuing to make headlines this week, we decided to engage the Instant.ly on-demand audience to see how they felt about Lance Armstrong’s recent admission of blood doping and using banned substances. This is the first … Continue reading

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Use Your Survey Demographics to Tell Your Customers’ Story

The typical approach to demographics is pretty boring: name, gender, age, income, city, marital status. While all of these are important to understanding who makes up your target customer base, basic demographics are just that – basic. The real insights … Continue reading

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Innovation Through Pre-Launch Product Testing

Pre-launch product testing helps companies make smart strategic decisions and avoid the expensive errors that occur when you make big investments not based on customer demand. The controlled environmental surfaces (CES) market is critical to the food processing industry. Laminate … Continue reading

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Creating a Bestselling Book Title: Market Research for Publishing

If you haven’t heard of it before, the Lulu Titlescorer is an app that will tell you if your book title has a shot at making your novel a bestseller. The concept was fairly ingenious: self-publishing platform Lulu.com hired a … Continue reading

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Printer-Friendly Puppies and Kittens! Instant.ly’s Latest Updates

Ability to crosstab a question with a respondent’s demographic information: You’ve been dying to know if more ladies than gents prefer the felines. Well, now you can find out through our enhanced crosstab features. We now allow a user to … Continue reading

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How To Guide: Analyzing Your Survey Results

How To Guide: Analyzing Your Survey Results Reporting and analyzing your survey results is simple and easy with Instant.ly.  Select your survey from the My Surveys page and select the Analyze tab.

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Consumer Insights Unplugged: How Listening to the Crowd Will Boost Your Business IQ

“Insights” has become the buzz word of the digital era. It is used to assure the big data phobics that we can make sense of it all. It is about introspection and interpretation. It’s about providing our customers with the … Continue reading

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