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Tag Archives: mobile apps
How Lowe’s is Creating Value for Mobile Customers
Companies can no longer pretend that mobile is simply a passing fad. There are over 137 million smartphone users in the United States, and that number continues to increase daily. Numerous forward-thinking retail stores are turning to mobile engage with … Continue reading
Murphy USA: A Surprisingly Innovative Mobile Case Study
When we think of mobile case studies, certain businesses come to mind before others. We may think of local restaurants offering special discounts for mobile users, brick and mortar stores running location-based marketing campaigns, or brands that are using scannable … Continue reading
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Tagged case study, mobile apps, mobile marketing, mobile payment, murphy usa, text messaging
Starbucks: A True Leader in Mobile
Starbucks is no stranger to mobile marketing. In fact, the premium coffee chain is well known for doing innovative things in the mobile space. The company has received multiple recognitions for their mobile marketing strategy, and is a leader in … Continue reading
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Tagged case study, mobile, mobile apps, mobile payments, QR codes, Starbucks
Organic Living: How Whole Foods is Broadening Their Reach with Mobile
As the saying goes, you are what you eat. If you believe there’s some truth behind the old adage, there’s no better time to go organic. Restaurants and food stores selling organic products have seen a surge in popularity over … Continue reading
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Tagged case study, mobile apps, mobile marketing, target audience, whole foods
It’s In Their DNA: Mobile Marketing and 23andMe
What if you were able to predict your future? Would you want to find out specifics about potential health risks, or would you prefer to let the truth reveal itself in time? One company is revolutionizing the biotech industry with … Continue reading
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Tagged 23andme, case study, mobile apps, mobile marketing, target audience
Game On: How Baseball is Using Mobile to Engage Fans
Signs of spring are everywhere. The flowers are blooming, the weather is warming up, and die-hard sports fans are celebrating the beginning of the 2013 Major League Baseball season. This year, baseball fans around the world can connect with their … Continue reading
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Tagged major league baseball, mobile, mobile apps, mobile marketing
An Educational Revolution: How Pearson is Using Mobile to Broaden Their Reach
Mobile is spurring an education revolution. Smart devices, particularly tablets, are being integrated into classroom curricula from preschool all the way up through college level. Educational mobile apps are being used in a variety of ways in the classroom, from … Continue reading
Professional Networking On The Go: The Evolution of LinkedIn’s Mobile Strategy
With over 200 million registered users, LinkedIn is truly a powerhouse for online professional networking. So when the company made the leap into mobile back in 2011, expectations were high. Unfortunately, LinkedIn’s mobile presence didn’t live up to the hype … Continue reading
The Sound of Profits: How Mobile Skyrocketed Audible.com’s Business
Audiobooks in one form or another have been around for nearly a century. In the early 1900s, people played spoken word recordings on tin cylinders using their phonograph machines. Today, audiobooks are a billion dollar industry and you can access … Continue reading
Alaska’s Mobile Tourists
Even the most remote tourist destinations are leveraging mobile to help educate consumers, understand what they want, and attract visitors. One great example is Alaska. Alaska is an iconic tourist destination for people from the United States and all around … Continue reading
