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Tag Archives: mobile surveys
The Fundamentals of Mobile Qualitative Research
For market researchers trying to get to know their audience, qualitative research and quantitative research bring different insights. While quantitative research helps confirm a specific hypothesis and sort through options, qualitative research gives deeper insights into what drives your customers. … Continue reading
Short and Snappy: Writing Great Mobile Survey Questions
When you’re developing mobile surveys, it’s important to use all the techniques at your disposal to get great information and improve response rates. One way to do this is by making sure that your questions are short and snappy. What … Continue reading
Posted in Mobile
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Tagged mobile, mobile market research, mobile marketing, mobile surveys
The 71% Effect: Don’t be a Customer Service Casualty
Customer service is at the heart of any good retail experience. Recent studies estimate that 71% of customers that leave a business do so after having a bad customer service experience. Meanwhile, one dissatisfied customer is like to tell up … Continue reading
The Science Behind Mobile Engagement: 3 Strategies for Increasing Response Rates
Mobile surveys and programs can see response rates of up to 15%, which is far better than the 1-3% for more standard approaches. A new study offers an in-depth look at why – and how – businesses can leverage that … Continue reading
Posted in Mobile
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Tagged mobile, mobile surveys, Mobile technology, smartphones, surveys
Take Your Survey Mobile: How Do I Optimize My Research for the Smartphone?
Unless you’re trapped somewhere in the 1980s, you’re probably doing much of your company’s survey work, whether for customer satisfaction and benchmarking or other business intelligence data, it’s time to make it as convenient as possible for people to fill … Continue reading
Posted in Technology
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Tagged mobile, mobile surveys, Mobile technology, smartphones, surveys
Should My Survey be Mobile or Email Based?
As the technology evolves, it’s easy to get caught up in the latest market research trend. There’s no question that mobile survey and sampling technology has opened up a huge opportunity for market researchers to explore real-time and contextual feedback. … Continue reading
Posted in Best Practices
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Tagged consumer insights, email surveys, market research, mobile surveys, QR codes
Instant.ly Goes Mobile; Results Get Shareable
by Daniel Ross, SVP of Product & Technology Here at Instant.ly, we’re always coming up with ways to best integrate our product into your life. We want to fit into a world that can be accessed at your fingertips, and broadcast … Continue reading
Posted in New Features
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Tagged free online survey, Instant.ly, mobile surveys, product update, shareable surveys
