Tag Archives: Travel

Have Mobile, Will Travel: How Location-Based Marketing Can Help Attract More Hotel Guests

It’s no secret that the travel industry is going mobile. More hotel chains and boutique properties are focusing their marketing efforts on reaching customers using smartphone and tablets. Whether you’ve recently opened a new hotel location or you’re simply interested … Continue reading

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Marriott Simplifies Holiday Travel With Mobile

Traveling during the holiday season can get hectic. The airports are crowded with people catching flights home to their families, the weather is not necessarily cooperative, and local hotels are nearly at capacity with guests. This year one of North … Continue reading

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Taking Mobile on the Road: Changing the Way that We Travel

In a new study from the eTourism Lab at Bounemouth University, researchers are reporting that mobile technology and market research is changing the way that we’re hitting the road and seeing the world. The findings are fascinating; the premise is … Continue reading

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How a Travel Agent Used Market Research to Compete with Orbitz

Travel agents working to compete with the major OTAs like Orbitz and Expedia struggle on more than one front: not only are smaller firms competing for exposure and marketing, but access to competitive prices is a challenge. According to the … Continue reading

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72% Unfazed by Italian Cruise Ship Disaster

You are a travel agent. A catastrophe — like  a sunken cruise ship off the coast of Italy — occurs. The Wall Street Journal is issuing warnings to “steer clear” of cruise ship stocks. Will your customers want to get onboard … Continue reading

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